Life In Art
Simon Manyonda launches his lifestyle brand and achieves rapid growth
Simon Manyonda is a household name in British TV after appearing in hit shows like The Bay and His Dark Materials. Pursuing a lifelong dream, he decided to launch his personal lifestyle brand LIA - Life In Art - the branding and designing for which was left in the capable hands of King Orange.
10%
increase in merchandise orders
2x
growth in LIA Podcast streams
55%
increase in monthly requests
“I’ve been a passionate creator since I was a child. Life in Art was a very personal project for me and witnessing King Orange read my mind and give it a form and texture was a once in a lifetime experience. I’m very happy with how LIA, as a brand, looks and feels.”
The Challenge
Art is a subjective and ambiguous path. It requires immense empathy and patience to express what goes on in an artists’ mind, let alone give it tangible shape and form. King Orange’s team was facing someone’s passion that needed an outlet. How to design a logo and branding that harmonises what Simon was envisioning and hoping for?
They had to create something aesthetic that also demanded to be taken seriously. Not just another art blog in the world, but a safe space that shared something worth listening to.
How King Orange Helped
After weeks of interviews, reading lifestyle magazines, research work and coffee table conversations, King Orange’s stellar designing experts created something that struck a chord with Simon. Sam’s team took inspiration from vintage pop art and mixed it with a modern minimalism that ultimately paved the way for a design that appealed to both old and new-fashioned art enthusiasts.
The design’s for Life in Art did complete justice to what the brand was trying to convey to people: the rawness and authenticity of art that spills out of everyday life.
“This was a project our team really enjoyed completing. Being art lovers ourselves, we knew we had to keep it simple and let the art do its job. This purity was something we wanted to reflect in the designs.’”
After launching the brand, Simon saw a staggering rush of messages and comments on his Instagram and mail with inquiries about his merch, podcast and overall brand vision. Within a year, he was able to build a community of fellow enthusiasts who saw art in everyday life and life in art.
Simon Manyonda wanted to launch his own lifestyle brand called Life in Art
King Orange stepped in and helped Simon’s vision come to life
Team King Orange delivered stunning visual designs to help bring Simon’s brand to life
Within a year, Simon saw exponential growth in his brand with a 10% increase in merchandise orders over the year
